Your journey.
Your spirit.
Self Made.

THE VISION BEHIND THE POUR

Our Story

Self Made Tequila was created by Dee Brown CEO in the heart of Tequila Land—Tequila, Mexico. Crafted from 100% blue agave, Self Made was born from a desire to create an ultra-premium sipping tequila that represents exceptional flavor, craftsmanship, and the continued pursuit of excellence.

Dee Brown is an entrepreneur, producer, writer, author, talk show host, and philanthropist. He is the founder and CEO of The P3 Group, Inc., one of the nation’s largest African American-owned public-private partnership real estate development firms.

Rich, smooth, fruity, and flavorful, each expression offers its own distinctive experience. Self Made Reposado features inviting citrus and honey aromas, while Self Made Añejo delivers rich notes of caramel and oak. Both were created to provide a refined sipping experience capable of satisfying even the most discerning tequila connoisseur.